I am a gen-y female earner-spender - always looking to decorate the home with goods for the very mod-com household here in London. I think you'd be surprised to find that us young things are getting back to basics in search of the beautiful and the unique - we don't all look to Bose & Ikea for furnishing solutions! And more of us are also starting to look to more sustainable/environmental purchases - even more reason to 'recycle' beautiful things as apposed to purchasing new mass-produced space-fillers.
Perhaps there is a lack of education in terms of investing in antiques - understanding the value in each A & A, beyond appeal- probably why you don't see us time-poor gen-y's turning up at your sales.
But rest-assured with a bit of WOM marketing more Gen Ys will be purchasing!
22.4.09 London - TM by email
Wednesday, 22 April 2009
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Thanks for that post, very insightful. Time- poor is now the state of almost every generation, but that is why Online Auction Catalogues exist on this and many firm's websites; for a carbon footprint-less viewing before sales. Likewise it is why Online Auction platforms exist; like invaluable.com, saleroom.com and artfact.com, which make access to bidding on Lots anywhere there is internet access.
ReplyDeleteBut you are right regarding the message. The A&A industry does not do enough speaking in places where there are new ears to hear. But perhaps dialogues like this blog will help.
Yes, I I understand. I'll be coming to the sale and I am going to be buying!
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